Web statistics are of two types. There are server based statistics and there are user based statistics. Web server statistics come directly from the hosting (company’s) server, i.e. the computer that sends out the web pages to your browser over the internet. User statistics come from your browser.
Each time your web server gets and answers a request for a page from your website, it generates an entry in its logs. Log entries are very simple things, barely more than:
You don’t want to look at that, so a web server log analyzer summarizes this raw data into pictures, graphs, and tables. When you look this information it will tell you when your server is busy with your visitors. A log analyzer looks at EVERY request, but it doesn’t get a lot of information about EACH.
Careful analysis of how your website is performing requires the analysis of both types of statistics, not just one. Contact this Twin Cities web marketing expert to find our how you can get more out of your website through the use of web analyzers.
- Who asked (in the form of their ip address)
- What file(s) they asked for
- When they asked (a timestamp).