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Archive for July, 2010

Do You Know ALL your keywords?

Tuesday, July 20th, 2010

Every business has its buzz words. Many have their own lingo. They use their own vocabulary to brand themselves, or describe intricacies lost on the public at large. The use of this private language is great when everyone in the conversation is an insider. The broader public though may have a different, simpler vocabulary to talk about your products and services.

And the searches the public performs, hoping to find your website will be based on [...]