Promoting a Website and its Lifecycle – Planning
Saturday, February 26th, 2011Plan the lifecycle of your website and include promotion and marketing right from the start.
Plan the lifecycle of your website and include promotion and marketing right from the start.
Why have a website? I’ve summarized all the best reasons to have a website into a list of seven.
Use a contact form to reinforce internet marketing, not to lose potential customers.
Does Google now promote its own content over that of rival content providers? Google already gets a cut coming and going with both Ad-Sense and Ad-Words, two of its products that put web site traffic and advertising dollars together.
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Measuring the success of your web site provides the feedback necessary to constantly improve your site. Perhaps the most basic measurement is the number of pageviews. A pageview is a simple request for a single webpage. A webpage may contain many files as each image is a separate file. Such measurements are usually taken directly from your [...]
A small business website should be more than a small sandwich board hung near an out-of-the-way country road. There are a few features that will surely enliven your web site and allow your customers to interact with you in an efficient manner:
Your telephone number. Make sure that your business telephone number is prominently displayed. Don’t make visitors look for it, because they won’t; they’ll just move on to the next website – your competitors.
A contact form. Use a contact form [...]
Many web owners end up confused about the rankings for their site, and never realize it. The confusion arises from the fact that often links on Google™, Yahoo™, and Bing™, point to the home page of the site. Yet, it is your web pages that are ranked not your site. So how is it that so many of the links from the search engines point to the home page.
The short answer is navigation. Undoubtedly every page on your [...]
Very simply put, internet marketing is using the internet to market your business products and services. Both websites and email, the components of the internet we’re all most familiar, can and should be used.
Websites, both your own, and others (in the form of advertisements and links) can be used to directly market and sell your products and services. On your website you promote, describe, and even sell the products and services upon which your business is built. [...]
Web server log analyzers take information about every single request, the who, what, and when and provide detailed reports on it. You cannot, however, draw conclusions about what path a single visitor took to get to a web page, unless the visitor started their browsing session of your site there.
Log analyzers based on browser actions can provide information on what paths, how long, and which buttons a visitor to you site used. There is powerful information in either [...]
Web statistics are of two types. There are server based statistics and there are user based statistics. Web server statistics come directly from the hosting (company’s) server, i.e. the computer that sends out the web pages to your browser over the internet. User statistics come from your browser.
Each time your web server gets and answers a request for a page from your website, it generates an entry in its logs. Log entries are very simple things, [...]