The Pot at the End of the Rainbow

I've read plenty of sales books. You know the kind I mean ... "27 Steps to Closing" and the like. When selling to people these have their value. You're probably well aquainted with a sales approach that works. You're probably pretty proud of your web pages. You think its well laid out, interesting, colorful and easy to buy from. And your site probably is .. to us humans. But the search engines aren't human, they're something akin to artificial intelligence.

There's an interesting artificial intelligence project out there in the internet ether. It's called the "Turing Test"; in it a human judge has a conversation with two systems, one human and the other a computer program. If the judge can't tell the difference, the the computer program is intelligent. Well. that's something that interests me. The Search engines spiders are like that. They are computer programs that read web pages, and then tell people whether your site is likely to offer the items or services that they are looking for. Being able to tell when a search engine has visited your web site, versus when a person (customer) has visited your site is easy.

But the conversation with the search engine spider is not what you might think. The spiders don't care how attractive your site is. They look for tell-tale markers. The very way your web site is tied together: subject, key phrases, and links are as important to the spiders as the marvelous text or copy you have. In fact the very copy you have might be turning the spiders off.

When Onward finishes re-packaging your web site it will look the same, feel the same, why you'll hardly know its been changed (Okay, you might might notice subtle changes in your copy). But the spiders will know. Search Engines will suddenly list you more often, and with a higher page rank. And more people will come. And more visits will mean more customers, more sales.

Then you do your thing.

It's not an infinite marketplace. It is a matter of numbers. If you sell pink fuzzy dice, we can make sure you get more visitors from the search engines from people that are looking for pink fuzzy dice, but no one can make more people look for pink fuzzy dice. Onward Internet Marketing makes it easier for people looking for pink fuzzy dice to find you.

Then its a matter of numbers. How many times does a visitor come to your site before they buy? How many new visitors do you get to your site in a week? These are the first questions to ask. From here Onward can start measuring improvement, increased sales.

If you're now ready to trust in what you already do, and ready to take the next step, request our FREE custom report on where you currently stand in this numbers game. In addition, we'll throw in a Free search engine optimization quote for your web site, and a five point analysis of your web site's effectiveness.